AARP MEMBER BENEFITS

Done at TVGla
Visual Identity, Motion

Since 2021, I took lead in designing AARP’s social content. With daily offers provided by AARP’s wide range of partners (AT&T, Exxon, Delta Dental, Medicare, and much more), templatized and modular video assets were created to allow for production efficiencies. Throughout the years, new content series were added to better cater specific partner offers. With over 15+ different rotating series to choose from, a unified look and staying within brand guidelines was crucial to making the partner content feel like a part of AARP. Within the first year, partner referrals increased 3,000%.